Branding Photographer: 2024 in review
Where do I begin!? What an incredible year it was being a branding photographer working on photo and video projects big and small!
Here is an overview of some projects I’ve had the pleasure of capturing this year.
Magazine Cover Photography
This autumn I was honoured to have my photography work to be featured on two US magazines’ covers!
Business Minds Media, November 2024 magazine cover story
Highlight projects of the 2024
I had an absolute pleasure working with a New York based beauty brand Sonela helping create a video marketing campaign for their launch in October 2024.
I worked once again with the gorgeous modest clothing brand Firhaa, helping them expand on their social media marketing content this year.
I had an incredible experience capturing The UK Balloon Artist Awards night (second year in a row!) organised by PRO balloon Shop. It’s fascinating what can be created with balloons!
My favourite locations/studios
Thankfully my job has taken me to a variety of wonderful photography studios and locations to capture people and products. Here is a quick overview of my favourite locations I’ve been shooting this year:
Styled Home Studios
Sumei Studios
Brand portraits for Louise at River&Fire
Birmingham Content Studios
Branding photography workshop in the Forest of Dean
It was such an amazing experience teaching puppy trainers on how to brand themselves and show up online with confidence and a bit of strategy. The fluffy attendees were such a distraction! haha
How has my photography changed throughout 2024?
Whilst it has always been an aspect of my service (personal branding photography in particular), this year I’ve found myself increasingly involved in the creative decision-making process, and I’ve truly enjoyed it! Having worked with hundreds of brands, both large and small, I’ve gained valuable insights into what works and what doesn’t in branding and marketing visual content. Sharing this knowledge with my clients has led to many successful outcomes.
Before 2024, my focus was on capturing my clients’ vision. Now, I aim to help them refine and develop that vision from the outset.
What do I want to introduce in 2025?
Additionally, I will be creating an active YouTube channel in 2025 to share my thoughts on photography business, being a branding photographer and branding & marketing in general. Hopefully this will be popular with prospective clients and others that are simply passionate about photography!
